Belize - Discover how to be

Creative and branding agency Olson tackled the re-branding of Belize Tourism.

Olson turned to Belize itself for inspiration — the circular forms found across the nation inspired the new typeface, while a local artist contributed his own take to the national bird, the toucan. In all, the identity brings a contemporary, yet classic vibe to represent tourism in Belize and harkens back to classic travel posters of the ’60s …

via Olson's Fresh Take on Old Travel Posters for Brazil | Creativity Pick of the Day – Advertising Age.

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