Massimo Vignelli discusses his approach to book design in a video produced for Mohawk’s "What Will You Make Today?" campaign. Video design by Michael Bierut/Pentagram.

“A grid is the underwear of the book.”

“The scale and pacing of the images is what makes the book. It’s like a film …”

In this short little segment, designer Massimo Vignelli talks about how he designs books, giving what is likely one of the simplest and most elegant introductions to design based on a grid that you are likely to come across. I love how he describes the white space around an image giving it reverence. I’ve never heard it explained quite that way and now it seem like the best visual metaphor.
—S

via Massimo Vignelli Makes Books on Vimeo.